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新形势下电视新闻市场资源配置研究
Research on Current Market Resources Configuration of TV News
【摘要】 电视新闻曾经带动了新闻传播的革命。但在今天的数字化传播兴旺发达的新形势下,电视面对网络媒体的飞速发展及其威胁,应该及时把握问题,发现对策。本文分析了中国电视新闻近期的现状、存在的问题,并在此基础上提出了解决方法;并指出只有最合理地配置电视新闻的市场资源,才能更好地发挥“第一传媒”的社会作用。
【Abstract】 To some extent,TV news brings forth the revolution of Journalism and Communication.In the instant info era,the information provided by TV can not only transmit at a faster speed,but also reach more receivers than before.To research on features of TV news can exploit the practice as well as make good use of the ’first media’.Solution to reference is put forward on the base of current situation and problems existing in China’s TV news.
【关键词】 电视新闻;
市场资源;
配置;
频道;
栏目;
【Key words】 TV news; market resources; configuration; channels; columns;
【Key words】 TV news; market resources; configuration; channels; columns;
- 【文献出处】 肇庆学院学报 ,Journal of Zhaoqing University , 编辑部邮箱 ,2006年03期
- 【分类号】G229.2-F
- 【被引频次】1
- 【下载频次】34