【摘要】 在4p营销策略中,价格是非常重要的竞争手段。尤其对价格需求弹性比较明显的耐用消费品——一家电产品,更是如此。价格是影响市场需求最重要的因素,在当今市场竞争中,由于价格竞争表现得最为直观明显,价格竞争也最为激烈。本文对目前家电连锁企业的价格竞争策略以及存在的问题进行了分析,阐明了降价促销并非是提高销售量和市场占有率的最有利的途径,并介绍了制定合理的价格策略的途径和方法。更多还原

【Abstract】 In 4P marketing strategy,price competition is very important means.Especially for durable goods qhose price elasticity is big—household appliances,even more so, Price is the most important factor affecting the market de- mand in today’ competitive market.Because the performance of price competition is more obvious visual,price competition is more intense.The article analyzed the current strategy and electrical qholesalers’ price competition problems,and ex- plained the depreciating price sales promotion is not the best qay to increase market share,and introduced a reasonable price strategy means and methods.更多还原