【摘要】 本文介绍了Logit模型,并分析了Logit不足,引出了更适合于研究产品之间的替代关系的Nes- ted-Logit模型。考虑到国内家电市场价格战现状,提出有别于“利润”概念的“广义利润”,其中涉及到与市场份额有关的“长远利润”。通过市场份额与价格的联系,制定使企业广义利润最大化的价格,同时通过计算机模拟轿车市场的定价,我们将会更加深刻地体会模型的实际使用。在追求广义利润最大化的基础之上,我们假设产品差别市场中存在纳什均衡,随后通过理论与计算机方法考虑在博弈情况下的定价组合。更多还原

【Abstract】 In this article,we will introduce Logit Model,and replace it by Nested-Logit Model due to the dis- advantage of Logit.Regarding the pricing war,we will bring forward the concept of“General Profit”,which takes long- term profit into account,alongside with“Profit”.Accord- ing to the relationship of price and market share,optimizing the“General Profit”by Nested-logit Model and computer simulation technique should be available.Given the condition that there exists Nash Equilibrium in the differentiation mar- ket,we will figure out the pricing portfolio with the help of Logit theory and computer science.更多还原