【摘要】 伴随着高等教育活动范围的逐步扩大和功能的更加丰富,高等教育中的市场力量日益彰现。在我国高等教育改革中,市场力量也逐步得到关注和重视,高等教育的市场竞争显示出新的特点与态势。因此,我国高校的品牌化战略也随之应运而生。实施品牌化战略,有助于高校争取更多的办学资源,提供优质的教育产品和服务,提升学校竞争力,提高社会的普遍认同感。更多还原

【Abstract】 With the gradual expansion of aspects of educational activities and the increasing enrichment of its functions from institutions of higher education, the influence of market is getting more and more prominent. This is being much more focused on and receives an adequate attention. Competitions on the market of higher education have displayed new features and postures. Brand strategy among higher educational institutions emerges as the times demand. To carry out the brand strategy is helpful to the acquisition of more educational resources, the offering of better products and services of education, the growth of competitiveness of colleges and universities and more recognition from the society.更多还原