【摘要】 连战大陆行,在公众和媒体中的魅力表现可圈可点。尤其是其深厚的“国语”素养展示和对“中国古典诗文”会意的提及、阐释和化用,对访问主题和目的的实现,对亲近和互动的传播关系的创造,以及对国民党和他本人公共形象的塑造,产生了特殊的助推效果。他为公众人物如何进行有效传播,提供了一个成功的范例,值得研究和思考。更多还原

【Abstract】 Lien Zhan’s visit to the Mainland of China was regarded very successful,in the point of view of the public and the media.Most of all,Lien’s show of his deep accomplishment of the national language,and his quotation,interpretation,and skillful use of Chinese ancient poetry played a special promoting role in realizing the theme and purpose of the visit,in creating the close and interactive relationship of publicity and in molding the good public image of himself and Kuomintang.He has set a successful example,that is,how to speed a public figure effectively in publicity,which deserves the careful thought and study.更多还原