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明代书坊主的推销手段在通俗小说传播上的运用
The Promotion Policy about the Merchant of Literature on Popular Fiction in Ming Dynasty
【摘要】 明中叶,通俗小说泛传播,书坊主的作用是不容忽视的。为了扩大通俗小说的传播,书坊主们通过多种手段打开销路,扩大市场。书坊的这些做法在客观上起到了扩大通俗小说影响的作用。
【Abstract】 The popular fiction spread widely in Ming dynasty,and the affect of the merchant of literature was very important.In order to spread,the merchant used many methods that have extended the popular fiction.
- 【文献出处】 徐州工程学院学报 ,Xuzhou Institute of Technology , 编辑部邮箱 ,2006年04期
- 【分类号】I207.409
- 【被引频次】8
- 【下载频次】326