【摘要】 随着品牌价值的增加,高校之间的竞争已不是成本竞争,而是品牌竞争。高等职业教育的良性发展和可持续发展在于走品牌塑造之路。为此,高等职业教育要努力为自身营造良好的成长环境,以利于提高自身的主体实力和竞争力。更多还原

【Abstract】 With growing value of brand names, the competition between tertiary institutions is not the competition in terms of cost but in terms of brand names. The positive and sustainable development of tertiary vocational education rests on the portrayal of brand names. Consequently, tertiary vocational education should be committed to generating itself ideal growing environments with the view to upgrading its principal and competitive capacity.更多还原