【摘要】 地方政府认识到旅游形象在旅游开发中的重要性,纷纷致力于“旅游形象工程”建设,其中有实际意义的一面,也有其深层次的原因。探其根源,有主客观方面的各种原因。如何求真务实,并彻底改变地方政府“旅游形象工程”的“形象”问题,是当前地方政府工作需要解决的一大难题。更多还原

【Abstract】 Local governments exactly know that the importance of tourism image in tourism developing, so they concentrate on the tourism image engineering construction in succession with one real side or one false side. Its sources are variously subjective or objective. How to do away with the "deceitful" contents and reserve the " actual" contents, and change the "image" problems of "tourism image engineering" of the local government thoroughly, is one big difficult problem that the current local governments need to solve.更多还原