【摘要】 针对目前中国对于工程咨询企业的市场细分研究和应用仍不完善这一问题,分析了对中国工程咨询企业进行市场细分的意义,提出了以事先细分事后细分为主的市场细分策略。其中在事后细分策略中,以模糊聚类方法为主要分析工具,选取了衡量指标,并阐述了该方法的计算过程。更多还原

【Abstract】 In view of the problems that the research and application of the market subdivision of the engineering consulting company is still not perfect,the article analyses the significance of the market subdivision in engineering consulting company,and proposes preliminary subdivision and after-action subdivision methods.In after-action subdivision method,the article uses the fuzzy tool choosing index and expounds the calculations methods of it.更多还原