【摘要】 采用问卷调查、文献资料和数理统计等方法,对浙江省经营性健身俱乐部消费者特征进行分析,旨在了解消费者的性别、年龄、学历、职业等基本特征.结果表明:消费者的体育消费动机以强身健体为主;健美操是浙江省经营性健身俱乐部消费者首选的消费项目;消费者对俱乐部健身指导员的依赖性较大,对俱乐部相关服务、配套设施、环境等有较高要求.更多还原

【Abstract】 Through questionnaires,documentation and several statistical techniques,the author analyzes consumption behaviors shown in the gym clubs in Zhejiang province.The goal of this work is to collect some characteristics found in consumer’s gender,age,education,occupation and some other personal data.It is found that consumer’s motivation in spending on sport is primarily to improve physical conditions;Aerobics is preferred among the many consumer choices in the clubs.Also revealed are the dependence of the consumers on instructors of fitness club,the demands for quality services,sports and inner environment.更多还原