【摘要】 通过实地考察和资料分析,统计整理了绵阳市的旅游景点(区),基于GB/T18972-2003国家标准和绵阳旅游资源的特质对主要的景点(区)进行归类。同时,根据行业结构分析原理,对绵阳旅游开发面临的5种基本竞争力量进行了详细的分析,并在此基础上探讨了绵阳旅游开发的对策。认为必须凸现绵阳旅游产品的特色,提高服务质量,联合各种优势资源,以点带面,最终全面拉动绵阳旅游业的发展,以取得经济效益、社会效益和环境效益的统一。更多还原

【Abstract】 Mianyang,a city with a long history and lots of talents,is also rich in tourism resources with beau- tiful waters,monitions,landscape gardens as well as many historic sites.By tidying the places of interest through inspecting,data analyzing and counting in person,the paper has classified Mianyang’s tourism landscape with the GB/T18972-2003 National Standards and the Speciality of Mianyang’s tourism resources as the base.At the same time,according to the principle of trade construction analysis made by a great American master,Prof.Mi- chael E.Porter,who is famous for strategic management,the paper has made an analysis in detail of the 5 potential problems confronted in the exploitation of Mianyang’s tourism resources.Based on it,the paper has discussed the strategies to be taken in exploiting Mianyang’s tourism resources.The conclusion is:to obtain a unification invol- ving economic benefits,social benefits and environmental benefits,the features of our production must stand out, our service must be improved and our source advantages must be unified to fan out from point to area and pull the universal development of Mianyang’s tourism eventually.更多还原