【摘要】 会展业作为前景广阔的朝阳产业,对相关产业有巨大的拉动作用。本文以上海新国际博览中心作为案例对会展业的经济效应做实证研究,从抽样调查和统计数据着手分析得出以下结论:上海展览业的拉动效应为1∶8.4,已接近国外发达国家水平;不同展览的经济带动作用各不相同,参观人数多的品牌国际展的经济拉动作用更大;展览会对展览搭建公司以及当地住宿餐饮影响巨大。更多还原

【Abstract】 MICE industry,as a sunrise industry with broad prospect,has brought about tremendous economic benefits to relevant industries.The paper,taking Shanghai New International Expo Center as a case study,makes an empirical study of the economic impact of MICE industry and reaches the following conclusions based on sampling survey and statistical data: 1.The stimulating effect of Shanghai’s exhibition industry is 1∶8.4,which is close to the level of developed countries;2.Different exhibition plays different roles in promoting economy.The more visitors a brand international exhibition attracts,the greater role it plays in economic growth.3.Exhibitions on display exert great influence on the companies as well as local accommodations and catering industry.更多还原