【摘要】 旅游景区是旅游者购买旅游商品的重要场所,但是游客在北京旅游景区购买旅游商品的消费额非常低,对景区收入的贡献非常少。本文通过问卷调查的方式,分析了旅游者在景区购物的现状及消费行为特点,根据存在的问题提出了解决的对策建议。最后,围绕调查中反映的问题,对旅游景区发展旅游购物进行了理论分析。更多还原

【Abstract】 Scenic spot is an important venue for tourists to purchase tourist commodities,but the consumption level of the tourists in Beijing scenic spots is very low,which contributes little for the income of scenic spots.By the way of questionnaires,the paper analyses the present state of tourists purchase and their consumptive behaviors.Suggestions for solutions are put forward in accordance with the existing problems.Finally in the light of the problems reflected from the investigation,the author makes a theoretical analysis of the development of tourist shopping in scenic spots.更多还原