【摘要】 牛鞭效应是一种在企业经营中广泛存在的普遍现象,对企业的生产经营产生了极大负面影响。针对此现象,本文通过包含一个供应商和一个零售商的两级供应链中的需求预测问题的研究分析得出,在供应链成员间实行协同预测、共同处理需求信号是减小牛鞭效应负面影响的有效途径。更多还原

【Abstract】 Bullwhip effect is a typical phenomenon in the operation of supply chain management.It brings the great negative effect to enterprise’s production and operation.In this paper,we discussed the demand forecast problem in a simple supply chain,which includes a single supplier and a retailer.In conclusion,we think that the collaborative forecast and sharing the demand signal is an effective way to reduce the effect of bullwhip effect.更多还原