【摘要】 运用问卷调查、数理统计等方法对湖南篮球比赛的观众决策形态进行了分析和分类,发现观众决策形态与人口统计变量有不同程度的显著性相关;部分人口统计变量在观众决策形态的细分市场之间具有显著性差异。更多还原

【Abstract】 According to the analysis and classification of the Audiences’ Decision-Making Styles of Basketball Match in Hunan Province, we found the audiences’decision-making styles had prominence correlation with variable of populations, part of population statistics variable had prominence difference with subdivision market between audiences’decision-making styles.更多还原