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论传播中的审美误区与规范

On Aesthetic Misunderstanding and Criterion in Media and Communication

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【作者】 曾耀农陈小龙

【Author】 ZENG Yao-nong,CHEN Xiao-long(Art and Design School,Wuhan University of Technology,Wuhan Hubei 430070,China)

【机构】 武汉理工大学艺术与设计学院武汉理工大学艺术与设计学院 湖北武汉430070湖北武汉430070

【摘要】 我国传播事业近年发展很快,但由于受消费主义及传媒形式变化的影响,传播过程中存在一些不足,低俗是其中的突出表现。传媒是美育的阵地,理应追求高品位,弘扬主旋律,大力传播现实变动中的崇高美;理应以正确的人生观、价值观影响受众,引导他们的审美活动向健康发展,激励他们按美的规律去开拓进取。倡导崇高,远离低俗,始终是传播媒体的社会责任。

【Abstract】 Our country’s mass media has undergone a fairly rapid development in recent years.But there are still some limitations in the process of communication due to the influence of consumerism and the change of communicating forms.Vulgarity is the most prominent reflection of these limitations.Mass media is the position of aesthetic education,so it should pursue high quality,carry forward the key notes and energetically spread the sublime beauty existing in the changing reality;it also should influence the receivers with right outlook of life and values and lead their aesthetic activities to develop healthily.They should also be encouraged to exploit enterprisingly according to the aesthetic rules.Advocating loftiness and getting away from vulgarity are two constant social responsibilities of the mass media.

【关键词】 传播审美误区规范
【Key words】 media and communicationaestheticismmisunderstandingcriterion
【基金】 湖北省教育厅人文社会科学研究规划项目(2005Y182)
  • 【文献出处】 廊坊师范学院学报 ,Journal of Langfang Teachers College , 编辑部邮箱 ,2006年03期
  • 【分类号】I01
  • 【被引频次】1
  • 【下载频次】47
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