节点文献
论客户关系管理在我国保险业中的应用
The Application of the Customer Relation Management (CRM) in Our Country’s Insurance Business
【摘要】 介绍了客户关系管理(CRM)的定义及其内涵,指出了我国保险业实施CRM的必要性,提出了我国保险业实施CRM的几点建议。
【Abstract】 This paper introduces the definition and connotation of the customer relation management (CRM), points out the necessity of carrying out the CRM in our country’s insurance business, and puts forward some suggestions on carrying out the CRM in our country’s insurance business.
- 【文献出处】 科技情报开发与经济 ,Sci-Tech Information Development & Economy , 编辑部邮箱 ,2006年06期
- 【分类号】F842.3
- 【被引频次】10
- 【下载频次】397