【摘要】 在品牌传播过程中标志设计是品牌传播的重要依据。优秀的标志设计能够提升企业以及商品的整体形象与品牌价值。随着全球化经济的不断发展,标志设计受到越来越多的关注,在艺术表现形式与造型上也都有了大的飞跃与提高,现在已经成为塑造品牌和开拓市场的无声武器。更多还原

【Abstract】 During the process of brand communication, logo design is the significant principle. Excellent logo design could promote the integrated image and brand value of the enterprise and its products. With the unceasing development of global economy, increasing attention is paid to logo design, which thus gets improved dramatically on the art expression and models; and has become a voiceless weapon to establish the brand and explore the market.更多还原