【摘要】 在现代社会全球经济一体化的背景下,国际市场营销已进入“无差别化时代”,商品生命周期缩短,市场瞬息万变,传统的营销手段已难以适应新的市场环境,国际市场要求以新的营销手段即国际营销手段与之相适应。因而如何运用国际营销手段拓展国际市场是中国企业面临的难题之一。更多还原

【Abstract】 Under the background of modern social global economic integration,the international marketing has entered "an era without differences".Goods life cycle has shortened.Markets change fast.Traditional marketing means are difficult to adapt to the new market environment.The international market requires it should be adapted to by means of new marketing means namely international marketing.Therefore how to use the international marketing means to expand the international market is one of the difficult problems which Chinese enterprises face.更多还原