【摘要】 营销战略成功的关键在于执行,而执行的关键又在于中层经理的执行力。本文从提高中层经理执行,所需的技能及其战略承诺和角色承诺方面,论述了提高中层经理营销战略执行力的问题。更多还原

【Abstract】 The success of marketing strategies relies on the implementation,and the key of the implementation is the middle managers’ execution.Through improving the middle managers’ implementation skills,and through improving their strategic commitment and role commitment,the middle managers’ execution of marketing strategies will be improved.更多还原