【摘要】 在网络市场上面,传统的营销理论受到冲击。经典的4Ps理论在新的营销环境中有了新的发展,原有的产品、价格、分销、促销的概念和范围得到了拓宽和延伸。同时,在网络营销中,消费者认知、参考团体、公司品牌形象和物流比传统市场具有更加重要的意义,这八个重要的因素构成了网络营销组合新的要素模型。更多还原

【Abstract】 The conventional marketing theory is changed on internet market and the classical theory as 4Ps has been developed in this new marketing environment. The concept of product, price, distribution and promotion are all extended. Meanwhile, the consumer awareness, the reference group, the company’s brand and image, and the logistic have been become more important, and have new meaning for online marketing. These eight factors construct the model for internet marketing.更多还原