【摘要】 旅游饭店正经历一个以品牌为核心的微利竞争时代,进行饭店品牌建设研究,探索适合国情和企业实际的品牌建设模式,树立中国知名品牌饭店企业形象,走出一条与国际接轨的管理道路,这是我国饭店企业发展的重要战略。更多还原

【Abstract】 Hotel industry,which makes fewer profits than before,is experiencing a competitive age with its focus on brand.The crucial strategy to develop hotel industry in China is to undertake the study of brand building of hotels and explore brand building models that are in line with China’s conditions and the enterprise realities so as to build up China’s hotel establishments ’images with well-know brand names and make a way of management up to international level.更多还原