【摘要】 文化差异是影响跨文化营销的关键因素。在跨文化营销的进程中,我们应对文化差异加以科学分析,并在正确理解本土文化、树立对待不同文化的正确态度、避免自我参照标准的影响、加强跨文化沟通的基础上,增进跨文化理解。更多还原

【Abstract】 Cultural differences are the key-factor which influence cross-cultural marketing. During cross-cultural marketing, we should analyze the cultural difference scientifically. At the same time, we should enhance our cross-cultural comprehension on the basis of comprehend mainland culture properly, establish right attitude to different culture, avoid being influenced by self-reference criterion, strengthen cross-cultural communicate .更多还原