节点文献
黑龙江省农产品市场营销面临的问题及对策
The Facing Problem and Countermeasure for Agricultural Product Marketing in Heilongjiang Province
【摘要】 当前,黑龙江省农产品营销存在着市场调查滞后,市场定位不准确、品牌营销落后、分销渠道不畅、营销方式过于传统、产品分级与包装不科学、物流技术不完善等问题。应大力开展农产品市场调研工作,积极实施农产品品牌营销战略,加强农产品的绿色营销,组建头龙企业、培植市场营销主体,加大物流技术建设及物流投资力度,政府机构要多加以支持。
【Abstract】 At present,agricultural product marketing in Heilongjiang Province exists some problems such as market research is lag behind,market orientation is inaccurate,brand marketing is fall behind,distribution channel is not smooth,marketing way is too traditional,products grade and pack is unscientific,logistics technology is incomplete and so on.Should launch the research project of farm products market in a more cost-effective manner,implement agricultural products brand marketing strategies actively,strengthen the green marketing of agricultural products,set up leading enterprises,train the marketing subject,strengthen technological construction of the logistics and logistics investment.The government organ should support more.
【Key words】 the agricultural products marketing; brand marketing; green marketing;
- 【文献出处】 商业经济 ,Business Economy , 编辑部邮箱 ,2006年06期
- 【分类号】F323.7
- 【被引频次】6
- 【下载频次】505