【摘要】 本文首先对影视投资分类、影视投资风险和不确定性决策进行界定和分析;接着对影视投资风险控制和应对策略进行研究,提出6种利用影视投资组合降低投资风险的方法;最后,应用投资组合理论对影视投资组合进行设计。这种定量研究思维对目前的影视投资理论和实践都具有重要的启发作用。更多还原

【Abstract】 This paper first defines and analyzes the investment types,the investment risks and the indefinite decision-making of films and TV-dramas.Then it studies the risk control and countermeasures of investment in films & TV-drama,raising six ways for decreasing investment risk of films & TV-dramas through investment portfolio.Finally it designs the investment portfolio of films & TV-dramas by using investment portfolio theory.This kind of quantitative research thinking has an important heuristic effect on the present investment theory and practice of films & TV-dramas.更多还原