【摘要】 随着奢侈品在我国市场的增长,越来越多的企业和个人开始思考高溢价产品背后的原因。本文基于营销学、心理学、社会学和经济学的研究成果,提出了高溢价产品的品牌资产驱动因素的定性模型,并提出了高溢价产品的市场建议。更多还原

【Abstract】 With the growth of luxury brands in the China market,the growing numbers of enterprises and individuals start thinking about the reasons behind such high premium products.This article is based on marketing,psychology,sociology and economics research, and presented brand equity driving factors model of high premium price products.Finally,it also gives some suggestions for the high premium products.更多还原