【摘要】 旅游区(点)(以下简称旅游区)是旅游业发展的重要支撑,核心竞争力是反映一个旅游区素质和发展潜能的重要标志。文章运用竞争优势理论和核心竞争力理论并结合旅游业的自身特点,以重庆涪陵天台峡谷景区为例,探讨了旅游区核心竞争力的营造方法,并提出了以目标市场为导向,以彰显旅游资源特色、提供差异性体验为内核的旅游区核心竞争力建设思路。更多还原

【Abstract】 Tour area is the main element of tourism development.Tour area and core competition is the symbol reflecting the quality and potentiality of a tour area.The paper applies competition strength theory and core competition theory in discussing on how to construct core competition in a tour area.The author cites Tiantai Valley Tour Area as an example,and puts forward the thought on target market as direction,showing tourism resources,and providing differential experience.更多还原