旅游产品体验营销中的价格影响因素及定价策略

【摘要】 体验营销作为一种新的营销模式,价格的影响虽然不像传统营销那么敏感,但同样会发生作用。因此,深入分析旅游产品体验营销中的价格影响因素并运用有效的价格技巧来实现旅游企业利润,对于运用体验营销的旅游企业而言是一个不可忽视的问题。本文在分析旅游产品体验营销的内涵、特点以及影响旅游产品体验营销定价的主要因素的基础上,提出了具体的旅游产品体验营销中的价格策略。更多还原

【Abstract】 As a kind of new marketing pattern,the price influence of the experience marketing is not as sensitive as traditional marketing,but it also works,therefore,deeply analyzes the price influence factors of tour products experience marketing and utilizes the effective price skills to realize the tour enterprise profit is a noticeable question to the enterprise.Based on the analysis of the connotation,the characteristics as well as the main influence factors of tour products experience marketing pricing,this article endeavors to propose some pricing strategies of tour products experience marketing.更多还原