世界遗产地景区门票定价理论研究

【摘要】 世界遗产是具有社会公益性质的公共物品,为全体人民共同享有。但近年来,我国许多世界遗产地景区的经营管理者纷纷以保护为名,大幅度提升门票价格。本文通过借鉴国外经验与理念,从世界遗产的本质和我国的基本国情出发,阐述了世界遗产地景区门票定价的理论依据,总结了社会平均成本定价法和社会边际成本定价法的优点和不足,并对其进行修改,最后提出了k值定价法。更多还原

【Abstract】 As public goods,World heritages are owned by the public.However,in China,recently many operators of world heritage areas have been sharply increasing the ticket price in the name of preservation.On the basis of China’s current situation and the nature of world heritages,this thesis firstly reviews related theories on the pricing model of world heritage areas by learning from the concepts and experience of other countries.Then it summarizes the advantages and disadvantages of social average cost pricing model and social marginal cost pricing model and makes some amendments accordingly.Finally,it suggests ’k’ pricing model as a new approach to ticket pricing.更多还原