【摘要】 深圳华侨城是深圳市最具活力与知名度的多功能社区,华侨城的成功与其自身的建设经营策略是分不开的。华侨城的建设经营策略主要可总结为,打造品牌、获取效益、品牌推广和品牌提升4个方面。研究华侨城的建设经营策略,对我国城市新区开发建设与管理工作具有借鉴意义。更多还原

【Abstract】 The Overseas Chinese Town (OCT) is the most well-known and vitality multi-functional community in Shenzhen. OCT’s succeed has a close relationship with its management strategies. OCT’s management strategies include the following four parts: building brand, gaining benefits, popularizing brand, and improving brand. Studying and summarizing OCT’s management strategies is significative for construction and management of Chinese new developed areas.更多还原