节点文献
论科技期刊核心竞争力及其提升途径
On Core Competitiveness of Sci-tech Periodical and Its Promoting Ways
【摘要】 明了科技期刊的核心竞争力是必要的,更重要的是在此基础上找寻提升途径.其途径主要包括以下5个方面:差异化的市场定位;优质特色化的内容与表现形式;优秀的人才资源;深度个性化的文化积淀;赋予现代气息的营销策略和服务理念.
【Abstract】 It is necessary to understand the core competitiveness of sci-tech periodical.What is more important is to find ways to improve it. The main sources of making the journals different from others include the following five areas: Original market positioning,High quality and characterized performance of form,Excellent human resources,personalized cultural heritage,modern and advanced marketing strategies and service ideas.
【基金】 湖南省科学技术厅资助项目[04JT1017]
- 【文献出处】 湖南师范大学自然科学学报 ,Journal of Natural Science of Hunan Normal University , 编辑部邮箱 ,2006年04期
- 【分类号】G237.5-F
- 【被引频次】8
- 【下载频次】113