【摘要】 截至2004年,我国在世界贸易十强中的排名已经升至第三位。遗憾的是,这些成果多数只能归功于我们廉价的劳动力、宝贵的自然资源等“有形资产”的大量付出,而从品牌这一“无形资产”中获得的收益却只能处于“为他人做嫁衣”的局面。虽然我国已经是制造大国,但我国还不是经济强国,因为中国缺少真正走向国际化的品牌,所以建立和发展民族品牌十分重要且势在必行。更多还原

【Abstract】 So far China has become the third biggest trade country in the world.But,in fact this accomplishment mainly owe to the great investment of "visible assets" such as cheap labours and precious and scarce natural resources.Meanwhile the "invisible assets"brands just bring little revenue to us.China is lacking in global brands.So this essay strongly believe that establishing national brand is very important and imminent.更多还原