【摘要】 在旅游市场的竞争越来越激烈的背景下,旅游目的地形象作为一种新型的宣传促销工具,伴随着现代旅游业的发展以及区域旅游开发活动的不断深入而日益突显。文章在系统地介绍了旅游目的地形象问题的一些基本内容之后,全面分析了影响绍兴旅游目的地形象的三大因素,然后从理念、行为和视觉三个角度提出了绍兴市旅游目的地形象的整体设计方案以及具体的实施战略措施。更多还原

【Abstract】 Under the background of the competition in tourism market becoming heater and heater,as a new promotion tool,tourist destination image is playing a more important role with the development of modern tourism. On the basis of introducing some basic problems of the study on tourist destination image systematically,the author chooses Shaoxing in Zhejiang province as the studying-objective,analyses three factors which affect Shaoxing’s tourist destination image and then puts forward a set of designation plans and some implementation measures for Shaoxing.更多还原