【摘要】 中国是一个地道的品牌大国,却又是一个地道的品牌弱国,世界品牌100强中难觅中国品牌的踪迹。问题的解决必须从品牌与人们选择行为的经济分析开始,进而在理论的指导下提出使我国品牌成长为世界强大品牌的政策建议和方法。因此,对这一问题的经济研究对作为品牌弱国的中国尤有现实意义。更多还原

【Abstract】 China is a truly great power in brand while being a truly weak nation in brand,in that no Chinese brands rank among the world’s 100 best brands.To solve the problem,we must begin with the economic analysis of brand and choice behavior and then,with the theoretical guidance,put forward policy suggestions and methods for making Chinese brands leading brands in the world.Therefore,economic research on the issue is of realistic significance to such a weak nation in brand as China.更多还原