【摘要】 我国是世界第一大纺织品生产国和出口国,在国际上具有一定的竞争优势,但对于马来西亚市场而言,我国纺织品的出口和销售仍存在不少问题,面临一定的困难。要进一步开拓马来西亚纺织品市场,我们必须解决好我国纺织品技术含量低、档次不高、品牌缺乏、恶性竞争等问题和矛盾,从产品、价格、渠道和促销方面入手,打造自由品牌,增强我国纺织品的市场竞争力。更多还原

【Abstract】 China is the world’s largest producer and exporter of textiles and has a certain competitive advantage in the international community.But for the Malaysian market,our textile exports and sales are still facing many problems and certain difficulties.To further explore Malaysian textiles market,we must solve the problems such as low technological content,low grades,lack of brands, and vicious competition etc,and build our own brands to increase market competitiveness of our textiles.更多还原