【摘要】 娱乐节目超级女声是2005年突出的传媒现象。文章采用抽样调查的方法,从传播渠道,受众的接受行为和传播效果三方面实证分析了这一现象,得出异同于超女是平民化节目的观点,认为超女的本质是一档富于青春、时尚的娱乐节目和造星节目。更多还原

【Abstract】 The entertainment program of "Supergirl" has been a prominent phenomenon in mass media. It is analyzed in this paper from the angles of communication channels, receiving behavior of audience and communication effects. There is a conclusion that the "Supergirl" is a program of entertainment and "star-making" in the nature of youth and fashion.更多还原