【摘要】 作为当今服务行业的一个重要分支,知识密集型服务因在服务提供过程中溶入大量专业知识而饱含特色。特色的产品总会引发一系列的特殊管理难题,如何科学定价就是其中之一。文章在简介知识密集型服务的内涵与特征的基础上,剖析其所面临的定价困惑,并推荐了基于成本的、基于竞争的及基于顾客价值的定价法等,这些行之有效的定价策略将对定价决策者有所启示与帮助。更多还原

【Abstract】 With the rapid development of the kowledge-based services characteristic of expertise,the feature products of the services are always triggering off management problems in the services-delivering proccess, one of which is products-pricing.The paper makes an analysis of the problem and attempts to crack the pricing puzzle by suggesting several pricing tactics.更多还原