【摘要】 应用信息经济学的方法,研究了制造商对其零售商参与逆向供应链实施的最优激励问题,建立了激励模型,通过对模型的分析,得出了零售商的激励系数和它的贡献系数、成本系数以及风险规避程度和外界环境的不确定性程度有关的结论,可为逆向供应链中激励机制的设计提供理论指导.更多还原

【Abstract】 Information economics is employed to study incentive mechanisms for manufacturers to promote retailers to take part in the implementation of reverse supply chain(RSC).An incentive model is established and discussed.It is concluded incentive coefficients of retailers are related to coefficients of their contribution,cost coefficients and risk-aversion measure,together with the uncertainty of the environment.The conclusion is of helps and practical significance for the design of RSC.更多还原