【摘要】 品牌敏感和价格敏感对消费者购买选择有重要影响。根据两种敏感度的高低可以把市场细分为价格型、价值型、关系型和便利型消费者,并针对各细分市场可分别采取招徕定价、差异化营销、品牌关系管理和广泛分销等营销策略。更多还原

【Abstract】 Brand sensitivity and price sensitivity greatly influence the choice of consumers.The market can be divided into price-oriented,value-oriented,relation-oriented and convenience-oriented types according to the level of the two sensitivities.Different kinds of markets can adopt different selling tactics.更多还原