【摘要】 体验营销已经成为21世纪重要的营销理念,位置业务在移动通信中的重要作用也将日益显现,将体验营销的高体验性和位置业务的高实用性紧密结合起来,会对位置业务的发展产生巨大影响,并进一步拓展移动通信业务的发展空间。文章首先介绍了体验营销在国内外的发展情况,随后突出了其对电信行业的重要作用,最后通过对位置业务特点的分析,提出了如何在今后位置业务中发展体验营销的策略。更多还原

【Abstract】 Experience marketing has become a main marketing idea in this century.LBS acts as a very important role in mobile communication.It is useful to bands the experience marketing together with LBS.Only in this way could LBS has a very excellent future.This essay analyzes some things such as the experience marketing,the character of LBS and at last puts forward some strategy about the experience marketing in LBS.更多还原