【摘要】 本文采用内容分析法获取52家金融机构营销力度数据,建立了Logit二元选择计量模型,以极大似然法估计参数,发现企业年金投资管理机构遴选结果与申请机构的营销活动有显著的关联性,营销活动能够有效提高成功的概率。更多还原

【Abstract】 A binary choice model was set up with the marketing force data of 52 financial institutions grasped with content analysis and maximum likelihood estimation was used. The regression result shows that marketing is significantly correlated with result of enterprise annuity investment management institution selection and can improve the possibility of success.更多还原