【摘要】 商标词的构成不是任意的,是有理据的。英语臆造词汇商标词是根据商品的特点、性能、用途等,采用各种方法和理据,综合语言、文化、心理、市场、美学等诸学科的原理创造出来的新词。英语臆造词汇商标词大多读音简洁响亮,运用了多种语音修辞手段,灵活使用英语构词法,且意义丰富。本文从语音、构词、语义三方面对英语臆造词汇商标词的构词理据进行分析,以期对我国出口商品命名起一定借鉴作用。更多还原

【Abstract】 Brand names cannot be arbitrarily created;they are motivated.Coined English brand names are created according to the principles of linguistics,culture,psychology,marketing and aesthetics,as well as the attributes and functions of products.This article analyzes the motivation of pronunciation,word-formation and meaning of coined English brand names in the hope of giving some help to the naming of exported products of our country.更多还原