节点文献
佳雪汽车俱乐部服务营销问题与对策研究
Service marketing and strategy of Jiaxue Automobile Club
【摘要】 对佳雪汽车公司服务营销的宏观环境,微观环境等方面进行了分析,在了解消费市场和公司的销售状况后,以服务营销理论为基础,站在公司整体发展的高度,分析了公司目前存在的问题,并提出了相应的解决问题的思路。
【Abstract】 The macro-and-micro environment of the service marketing of Jiaxue Automobile Company is analyzed. Having understood the consumption market and sales situation the existing problems of Company are analyzed and the solution idea to these problems is presented based on service marketing theory and Company’s development.
- 【文献出处】 成都信息工程学院学报 ,Journal of Chengdu University of Information Technology , 编辑部邮箱 ,2006年S1期
- 【分类号】F719
- 【被引频次】6
- 【下载频次】382