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航空客运收益管理中的渠道管理问题研究
The Channels in Revenue Management of Air Transport
【摘要】 传统的存量控制研究的解决方案是以直接面对最终顾客为前提的,没有将销售渠道的需求分布考虑在内,因而也就不能把分配给各个销售渠道的机票数量进行科学控制和优化。不同的销售渠道对同种类型机票的需求分布不同,并且给航空公司带来的最终收入不同,因此,随着联网售票系统的完善和电子商务的发展,如何更好地管理销售渠道,给那些能给航空公司带来更多收益的销售渠道预留足够的座位,已经成为航空公司不容忽视的问题。
【Abstract】 The traditional revenue management is based on the assumption that customer buys tickets from the airline company directly without consideration of sale channels.So it is incompetent for the scientific management and optimization of the tickets allocation for each sale channels.Because of the different demand distributions for the same tickets and different revenues from different sale channels,how to manage the sale channels properly and reserving enough tickets for the channels which brings more revenue for the airline company become very important.This paper proposes an Inventory Allocate among Channels Model to optimize the tickets quantities that allocate to each channel.It is an attempt to allocate tickets with consideration of sale channels.
【Key words】 revenue management; air transport; inventory control mechanism; final revenue; inventory allocate among channels(IAAC) model;
- 【文献出处】 商业研究 ,Commercial Research , 编辑部邮箱 ,2006年23期
- 【分类号】F560.6;F224
- 【被引频次】3
- 【下载频次】335