【摘要】 21世纪网络营销必将成为企业成功营销的必备手段之一,而网络营销中出现的诸多道德问题却阻碍着网络经济的发展。因此,企业必须认识到不道德的营销行为给企业带来的利益是短暂的,要想获得长期竞争优势,必须要加强道德建设,并从外部约束机制和内部自律两个方面来解决网络营销道德问题。更多还原

【Abstract】 In the 21st century,e-marketing will be one of the essential ways of successful marketing for enterprises.There are some ethical problems standing in the way of cyber economy.The paper points out the immoralities can be resolvod by both outside restraining mechanism and inside self-discipline mechanism.It holds a mode of culture construction to improve the moralities in e-marketing.更多还原