【摘要】 营销组织的变革在一定程度上能推动企业可持续发展,但是变革要取得这样的预期效果必须对变革时机做出准确的预警判断,并且找到可持续发展的变革方向,在变革过程中还需坚持用博弈论的思想解决矛盾。更多还原

【Abstract】 Marketing organization reform can push the continuous development of enterprise.However,in order to reach the goal,it is vital to grasp the opportunity of reform exactly,find the direction for the continuable development reform,and insist on using game theory to resolve the contradiction in progress of reform.更多还原