【摘要】 企业竞争性情报,就是企业为达到竞争目标收集竞争对手与竞争环境的信息并转变为情报的系统化过程。针对企业的普遍共性,探讨一个企业如何建立起一套有效的竞争性情报系统的流程、方法与模型,并通过具体的案例,论述企业竞争性情报系统的最终实现方式与成果。更多还原

【Abstract】 Competitive intelligence is a systematic process in which a company collects information on the competitors and the competition environment in order to achieve competitive goals.Based on the common characteristics of companies,this paper puts forth a process,method and model of setting up an effective competitive intelligence system and introduces the final results of the system with a case study.更多还原