【摘要】 以2004-2005赛季中国排球联赛的电视直播收视数据为主要依据,对中国排球市场进行受众特征、收视率、收视成本等方面的分析。结果表明,国内排球联赛的受众构成以中老年为主,观众集中度则趋向高学历化;排球联赛的电视直播收视率较高,收视成本较低,但与篮球联赛相比,前景不容乐观。针对排球市场现状,为排球联赛组织者提供了五点相关的建议。更多还原

【Abstract】 Based on the TV broadcast monitoring data of 04-05 China professional woman volleyball matches,the China volleyball market was researched from several aspects,such as audience characteristics,rating,and CPM.The result shows that most of the audience of China volleyball matches are more than 45 years old. However,its potential audience will be highly educated.Although the rate of volleyball match is high and its CPM is low,it will face the high pressure of competition from other matches,for example,basketball.According to the volleyball market condition,advices from 5 aspects have been proposed for volleyball match organizers.更多还原