【摘要】 健身俱乐部的经营问题是体育产业发展中的一个重要问题,俱乐部经营环境中的硬件(场地选择、投资)、软件(指导员)是影响其经营成效的重要因素,也必然成为体育产业内人士的关注热点。通过对西安市健身俱乐部经营环境硬件、软件现状的分析,探讨了健身俱乐部经营环境的现状、存在的问题及相应的发展对策,旨在为健身健美产业的相关决策提供参考。更多还原

【Abstract】 The management of fitness clubs has become an important problems for the development of the sport industry.The hardware environment of the management of the fitness clubs,such as the selection of setting,investment,and the software conditions,such as the instructor,can be seen as the important factors that impact on the effectiveness of running the clubs,which is definitely drawn special attention by the members of the sport industry in China.This study conducted an analysis on the current situation of hardware and software of the management of fitness clubs in Xian and explored the current situation,existing problems and relative development strategy of running fitness clubs,in order to provide the references for the relative policies of the fitness industry.更多还原