【摘要】 在近代北京的历史上,商业的发展占有重要的地位。在社会政治动荡、人口数量众多、传统观念与现代意识交织并存等特殊的社会环境中,这一时期的北京商业遵循着本地市场的发展规律,因应时势,创造出了独特的北京商业文化。本文以市场为研究对象,从市场环境、商人群体、营销风格、消费形态与品牌意识五个方面论述近代北京商业的特点。更多还原

【Abstract】 The commerce had been taking an important role in modern Beijing.Especially in a society with political instability,populous residence,co-existence of traditional and modern ideas,the unique commercial culture in Beijing is the result of adapting to local conditions.The paper discusses the characteristics of modern Beijing commerce from the aspects of market environment,merchants,marketing styles,brand awareness and featured service.更多还原